Podcasts & Traditional Media – What’s the Difference?

Traditional media practices such as television, radio, and even print are still the most preferred methods for consumers to get information and news. On the other hand, podcasts are quickly becoming the hottest new thing, and they may one day overtake the big giants. What is the connection between podcasts and traditional media, then?

While viewership figures for TV and radio have been stable over time, podcasts have taken off like flames. According to Edison Research, podcast listeners have tripled from 22 million to 51 million in the last decade! Conventional media has a habit of spoon-feeding material over long periods. For example, cable television typically only allows you to see one episode of your favorite series each week. The way narratives are distributed is changing dramatically, thanks to on-demand videos like Netflix for the benefit. Podcasts, for example, offer an advantage over conventional media since they are built to satisfy specific demands of the present era. Podcasts, for example, can be downloaded and listened to anywhere, even if there is no internet connection. The idea is that podcasts and new media were created to accommodate the way we live now: a fast-paced, on-demand world.

A Galaxy of Choices 

Although more conventional media types offer a diverse range of material, podcasts are where things get pretty specific. Shows can be about just about anything! From general themes to more specialized regions. There are thousands of podcasts available right now covering anything you can think of.

Download & Enjoy Anywhere

Podcasts have the advantage of being accessed at any given time. Whether at the gym, at work, or on vacation, you can stay up to date without a continual internet connection! Let’s take Patti Katter’s talk show, “Wake Up With Patti Katter” for example. Patti Katter is the spouse of a war-wounded veteran who has assisted him in navigating the military and civilian healthcare system to obtain the care and medication he requires. She has also visited with Presidents and government leaders to advocate for legislation that benefits military members and their families. Her positivity and zest for life are infectious! You’ll always hear an upbeat and supportive accent devoted to serving you study, develop, and shoot for the sky while you hit the gym, ride to work, or just as you move with your daily tasks. 

Better storytelling opportunity 

Advertisements were fewer and far from (if at all!) when mainstream media such as television and radio were initially established. Businesses began to incorporate more adverts over time, where you couldn’t view anything without being disturbed every 15 minutes!

The argument is that narratives aren’t as engaging when you’re pausing and going, which isn’t an issue with podcasts. For example, releasing numerous episodes on a single topic allows you to go as in-depth as you like and genuinely get into the internal details (even if it’s a 2-hour episode!).

A way to make money

You wouldn’t believe it, but podcasts offer an abundance of options to generate revenue and expand your business. Why do you think multiple celebrities started their own?

Podcasts vs. Traditional Media: Which Wins?

Podcasts are now a significant development for content providers, businesses, and even stars to get their voices out there. There will be some prejudice that comes ahead when it comes to podcasts vs. traditional media, but you may decide which you favor for yourself.