Online business directory listings have existed for more than a couple of decades. Currently, they are gaining popularity quickly because it connects customers with businesses rapidly.
For digital marketing, business directories are helpful. It offers information about the company’s NAP, URLs, service types, opening hours, and more. Usually, businesses are categorized by size, location, and activity. BLEEN is a popular online business directory for the people living in Australia. Double-check all the company details before you claim a listing. A little error in spelling or number can confuse potential consumers, which can make you lose opportunities.
All the directories are not equal, so make sure you add your business on trusted authority sites. Never associate your business with bad neighbors. Find the top online directories like Industry Link Online to enhance your SEO efforts. It is an authoritative platform that offers the users not just directory listing services but even engaging blogs.
Why leverage the benefits of online directory listings?
Cost-effective exposure
Several directory listings offer free services and you leverage these to gain wide exposure with negligible or nil cost. Your business can get in front of thousands of prospects without spending on paid advertising campaigns.
For example, on Yelp, 90 million people visit each month to look for home services, restaurants, boutiques, salons, etc. Bing records more than 76 million each month, while Zillow states 25 million. Google My Business offers free ad form and cost-effective exposure on the most credible search engine. You can create, claim and confirm the listing for FREE.
Augment online presence
Consumers looking for products or services generally Google it. One out of three users uses mobile devices to hunt for the right business that suits their needs, while 93% use the World Wide Web to locate a local business.
For example, choose flooring directories to list your relevant business. The flooring domain is one such platform that offers direct exposure to prospects. It increases the odds of appearing on top ranks in search result pages thus gaining more exposure. More traffic means more visibility as well as the potential to improve sales.
Enhanced web traffic
It is studied that 51% of traffic to a business website is from organic searches. Organic search is fueled by the search habits of visitors. Trusted business listings also influence organic searches. If your backlink, SEO, and keywords strategies include business directory submissions then you can leverage this extra way to direct prospects to your website and social media.
Improved ranking
When a business applies the same keywords as in online directories the likelihood that prospects find your company profile increases. Simultaneously, your company profile is pushed higher in SERPs. It even means high-quality backlinks because the listings like Industry Link Online carry an authoritative domain and are trusted by search engines.
The presence of accurate business information consistently across the internet is deemed reliable and credible by consumers and search engines. Listings even help to build a reputation via customer reviews & ratings. A high rating and positive reviews build credibility and trust but even learn to handle less positive reviews.